IRL is an abbreviation of the phrase, ‘In Real Life’. Famous YouTuber Zoe Sugg has collaborated with Lush to create a bespoke, limited edition, Digital Detox Day product – The IRL Bath Bomb. The idea behind the IRL bath bomb and Digital Detox Day is to raise awareness about the negative impact social media can have on our mental heath.
Digital Detox Day has been penciled in for the 5th of September. The idea is to take yourself away from your phone for 24 hours, in a bid to help people develop healthier relationships with their devices.
Money from the sales of the IRL bath bomb will go towards a fund taking applications for grants from small, grassroots groups who work on mental health issues.
I will leave several links directing you to further information in regards to Digital Detox Day and the campaign at the end of this review as I am sure you are eager for me to get my actual review started so without further ado…
The IRL bath bomb is yet another Lush product that I judged too soon. When I first see it shared in photographs on Instagram I thought that its pale colours meant that it was going to be really wishy, washy in the bath, not giving off any colour or Bath art at all.
I have never been so wrong in my life! As soon as the IRL bath bomb hits the water white, orange, hot pink and blue sizzle out of it, slowly covering the waters surface with a blanket of pretty colours and fizzing bubbles.
Like a little speedboat, the IRL bath bomb charges around your bath leaving a trail of the most beautiful blend of swirling colours on the waters surface. The photos I took and have put in this review, do the IRL bath bomb NO JUSTICE AT ALL.
Containing a long list of dominating floral-fragranced-ingredients; Orange flower, neroli, mimosa, gardenia & lavender oil I expected the IRL bath bombs scent to knock my socks off, its scent is however very light and not overpowering at all.
The IRL bath bombs scent is new to Lush and created specifically for this bath bomb. I can detect the rose absolute the most, the lavender and neroli oil are noticeable too, they blend really well together rounding the scent off, softening the rose absolute.
When asked to describe IRL’s scent, Zoe Sugg said “If escapism had a smell, this would be it.” I couldn’t have put it any better myself, it’s fresh, uplifting, mood-boosting and calming all at the same time.
As the IRL bath bomb fizzes away it fills your bathroom with its gentle, relaxing fragrance. IRL’s bath art is comparable to the likes of the bath art created by the Roller bath bomb, the colours and swirls it makes are just as mesmerising and bright.
Once the IRL bath bomb has dissolved the water is left a milky violet colour. I loved how my skin felt when I got out of the bath, IRL is really moisturising without being at all oily. After a good soak I’m left feeling fresh as a daisy.
Overall I really am impressed with the IRL bath bomb, it is by far the best bath bomb to come out of 2020 (a very bold statement although the year isn’t quite done with yet!)
I wouldn’t normally favour floral scents and would nearly always opt for something fruity instead but there is just something so calming about IRL’s fragrance. I’d love for Lush to make this a permanent product as it truly is a work of art.
As promised please find the following links, they will direct you to further information in regards to Digital Detox Day and the campaign.
- What is Digital Detox Day?
- Digital Detox Day – Q&A with Zoe Sugg
- #IAMWHOLE – Homepage of the mental health campaign