Hello! I’ve been getting a lot of questions in regards to Lush’s recent decision to come off of all social media.
I’m always honest on here and wanted to let you all know exactly how I feel about this change as well as sharing with you any information I have on it.
I will remain on social media and I will continue to review products, I am not jumping ship!
Edit: I’ve come off of social media for now, watching the community I was proud of being apart of hit self destruct has broken my heart more than I thought it would… Some won’t agree but this is just how I feel and don’t want to be attacked for it.
I understand what Lush are trying to achieve but I don’t believe this is the right way to take on the issue, it’s certainly not the ideal time either.
I sent an email into them this morning as I just wanted them to know how this decision has impacted me.
I’m also wondering how the charity products such as #TBH365 and IRL bath bombs will work in the future but that’s going a little off topic. My purpose of this post is to let you, my readers know what’s going on as I’ve been receiving a lot of questions!
Here is the email I sent them this morning:
As a disabled person and active member of the Lush Community I have to express my sadness at you turning your back on social media.
I haven’t been able to get to a store since last year and then that was just 1 time. I used to be in at least 3 times a month (at the least) until Covid hit.
I’ve never felt so disconnected to you and the world and now you have officially jumped ship, I really am going to be completely disconnected.
Everything in the world has its negatives, Lush being on social media has given me purpose over the last 2 pandemic-stained years, a connection with people that believe and love the same things as me has kept me going.
Without that connection over the last 2 years in particular, I don’t know where I would be today.
In 2014 I took the plunge and moved 200 miles away from the place I had always lived. A very scary thing to do, even more so with my poor health. So many people told me I’d regret it and that I’d feel isolated. The truth is, they were wrong.
Since I moved, I have made amazing, life long friends with local Lushies just through social media and in store too. One employee from your Harrogate store is one of my dearest friends.
With the disabled, vulnerable and elderly people still not being able to go on adventures, losing the online connection is a real blow.
Social media has given me so much that healthy people take for granted. It can be a scary place but there are so many positives to it too.
I will still continue my Lush blog that I’ve been running since 2014, after getting too ill to work full time reviewing your products has given me something to get passionate about again.
Mail-merged mass-sent-out emails every now and again just won’t be the same as the 1-to-1 connection social media allows us to have.
I know this won’t change your mind but please do think of your customers who are vulnerable and lonely in your future drastic decisions.
I didn’t expect to get a response, especially today but here is what they replied: I have taken out the member of staffs name for privacy reasons
‘Hi there Lulu
Thank you for your message.
I’m very sorry to hear you are disappointed in Lush’s decision to stop using social media. I will of course pass your feedback over.
You can read the full press statement here which should explain the reasons and answer any questions you may have. It also includes the founder’s comments.
Thank you so much!
I am not thrilled by the response, it’s clearly a generic auto response for anyone emailing them about this new social media policy.
It would have been nice to have had a response that did actually acknowledge more than just my first name in it but here we are.
I hope the link they sent me can answer all of your questions. I know a lot of you are disappointed, I am too.
Edit: I can now confirm that Lush’s email response was a generic email as several people have come forward to say they received the exact same email word for word.