Keep it Fluffy Shower Gel from Lush

The Keep it Fluffy Shower Gel was in my personal opinion the standout, star product in February 2022’s Lush Kitchen Subscription Box.

The Keep it Fluffy scent was first introduced to the world in 2004 under the B Never Too Busy to be Beautiful brand. You’ll most recently recognise it as it featured in Lush’s 2021’s Advent Calendar in perfume form.

Keep it Fluffy shower gel is a slightly darker pink than Lush’s ridiculously popular, Snow Fairy shower gel and has a perfectly thick but easy to get out of the bottle consistency.

Keep it Fluffy contains a long list of carefully put together ingredients – Lemongrass infusion, jasmine flower infusion, fine sea salt, Pakistani rose, and vanilla absolutes as well as the following essential oils; lemongrass and ylang ylang.

Keep it Fluffy’s scent is an inviting, powdery vanilla with hints of lemongrass. The ylang ylang within it also adds a floral element to it too. It’s a super fun, uplifting and glamourous fragrance.

As I said earlier Keep it Fluffy’s consistency is thick but not so thick it’s hard to get out of the bottle. A small amount of it goes a very long way, and it lathers up with ease.

In use, the warmth of the hot water and steam from the shower really bring the fragrance to life, some even say that ylang ylang is a great aphrodisiac, this ties the Keep it Fluffy shower gel in with the theme of Valentine’s Day perfectly.

Once you’re out of the shower, Keep it Fluffy’s scent remains on your skin for the best part of the rest of the day, it’s a lot more subtle on your skin than when it is fresh out of the bottle but its scent is still there and just as sultry.



The inclusion of the fine sea salt in the Keep it Fluffy shower gel makes it both an excellent cleanser and very gentle exfoliant. My skin feels a lot smoother after just one shower.

I also find that it leaves my skin hydrated enough to get away with not having to moisturise my whole body after getting out of the shower too, saving me some precious time. Time being something we can all agree on needing a bit more of…

I love when Lush bring their old scent-families back to life, people that have been shopping with Lush since they first opened their doors really do appreciate the trip down memory lane that the old scents take them on. It’s also a fabulous way to introduce new customers into the scents that made Lush who they are today.

I cannot wait to see if Lush release more products in the Keep it Fluffy fragrance and I hope that once again Lush bring this shower gel out properly so that I can get a much bigger bottle! 😊


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