Error 404 Bath Bomb from Lush #KeepItOn

The Error 404 Bath Bomb is back for a really great cause and with a brand new scent!

All of the profits made from the sales of it go to the Digital Fund supporting Access Now.

The people behind Access Now defend the digital rights of users at risk around the world.

They are campaigning to make having internet access a human right.

Globally, internet has become an essential to everyday life, switching it off for a country completely is not just an inconvenience, it’s life damaging.

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Shutting down the internet doesn’t just make it impossible to have a cheeky browse of your Instagram feed, it stops ALL online communication for everyone and every thing.

Without internet access families are torn apart unable to communicate with each other, emergency services are unable to share vital information, even businesses lose out on money.

Whole countries are silenced with one flick of a switch. Complete internet shutdown causes absolute chaos.

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All profits from the Error 404 are going to the Digital Fund and they aim to raise a grand total of £250,000.

The Digital Fund support grassroot activists and charities protecting the ‘freedom of expression in the digital era,’ while also ‘fighting to keep the internet free, open and safe.’

Lush have previously done several campaigns like this before and all have been a real success.

The selling of the May Day bath bomb and the Love Soap were the most recent off of the top of my head.

I love companies that give instead of just take, take, taking.

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The old scent of the Error 404 wasn’t one of my favourites so I was happily gloating when I found out that they had changed it. Its new scent is very strong, I was a little taken aback when I first had it in my hands, I however have decided that I do in fact like it, a lot.

Scent wise I’d describe it as burnt toffee. I know that doesn’t sound overly appealing but it’s just how my nose has envisioned it. It’s sweet, smoky and warming which is all I look for in a bath bomb during the cold winter months.

Error 404 is decorated with a coating of golden lustre, lustre sometimes puts people off of a Lush product, I even used to avoid them myself. I now know that there really isn’t anything to worry about with them, it’s exactly the same type of lustre you find in makeup, bronzers or highlighters, harmless.

I cannot emphasise enough that you do not need to be scared of the shimmery Lush products. Using them doesn’t make you look like you’ve had a fight with a fairy and lost. I promise!

Once in the water the scent of Error 404 fills your bathroom. It becomes a much more gentle scent which I really liked.

The water turns an aqua blue colour. Once the coating of gold lustre has dissolved a green layer is revealed. Other colours then come out of the bath bomb, blue and gold. The patterns it creates are so pretty and made me think of peacocks.

The calming pastel colours and the scent of 404 are a match made in heaven. My skin is silky smooth once I get out and I also feel warm, refreshed and super relaxed after using it.

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Once the bath bomb has finished you find a surprise paper insert with a message.

I got a little impatient with mine and accidently ripped the corner and smooshed the text, whoops… It should read: ‘Visit AccessNow.org/KeepItOn to fight internet shutdowns #KeepItOn’.

Until this campaign started I was ignorantly unaware that internet shutdowns actually happened. Now I know about them and I am aware of the negative impact they have on a country, it has made me feel so grateful for what we have here in the UK. I will now always think twice before I moan about poor signal on my phone or laptop.



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#KeepItOn


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